Market analysis for cadburys

Market analysis for cadburys Cadbury  was a British  confectionery  company, the industrys second-largest globally after the combined  Mars-Wrigley.[2]  Headquartered in Cadbury House in the Uxbridge Business Park in  Uxbridge London Borough of Hillingdon,  England  and formerly listed on the  London Stock Exchange, Cadbury was acquired by  Kraft Foods  in February 2010. The company was an ever-present constituent of the  FTSE 100  from the indexs 1984 inception until its 2010 takeover.[3][4] . What products or services does it offer customers? At what price(s)? Products Main article:  List of Cadbury products Cadbury plc manufactures chocolates and sweets such as the popular  Cadbury Dairy Milk. Notable product introductions include:   Cocoa Essence  Easter Eggs   Milk Chocolate Cadbury Fingers   Dairy Milk   Bournville  Chocolate   Milk Tray Flake Creme Egg Crunchie   Roses   Fudge   Dairy Milk Buttons   Picnic Curly Wurly   Wispa  (relaunched 2007)   Boost Twirl Time Out   Fuse Brunch Bar,  Dream  and  Snowflake Cadbury dairy milk silk  (richer, finer milk chocolate) and  Wispa Gold Prices of sme of its products Boost High Protein Nutritional Energy Drinke:  $35.955 Cadbury Dairy Milk Bar of Plenty Berry Fruit and Vanilla Shortcake 140g.  Price:  Ã‚  Ã‚ £2.34   Cadbury Dairy Milk Bar of Plenty Toffee Apple and Roast Hazelnut 140g.  Price:  Ã‚  Ã‚ £2.34   boost High Protein Energy Drink, Vanilla, 8 oz, 6 pk $10.69 Cadbury Dairy Milk Silk, a brand priced at Rs 49 for 69 grams and Rs 99 for 160 grams available in Milk chocolate, Roast Almond and Fruit Nut variants. The company aims to position Silk as smoother, creamier and chunkier. Who are its customers and what do they want? Its main customers are children and youngsters especially girls. They want Cadbury chocolates to be Very creamy delicious taste and widely available.   it still smells nice. One Pound for one hundred grams is good value, Nice box Presentation reasonable price yummy . Who are its competitors and how does the company differentiate itself from its competitors. Within Chocolate, its interesting that Cadbury is a very small player outshone by Nestle, MM Mars (now called Masterfoods) and Hershey. Cadbury is a distant 4th. But, in Canada Europe, Cadbury is a huge player perhaps #2. This is because Cadbury Schweppes is British based and hence has a much larger presence in Europe, Canada Australia. Within Confections (e.g. gum, hard candy), competitors would include Wrigleys. Within Soft Drinks, Cadbury Scheppes is a distant 3rd, with Coke in the lead, followed closely by Pepsi. Interestingly enough, I think that 7-Up, one of Cadburys products, is actually sold by Pepsi outside the US. Within Juices Juice Drinks, competition is w/ Coke (e.g. Minute Maid, Hi-C) and Pepsi (e.g. Tropicana, Gatorade, Brisk Iced Tea), Ocean Spray, Welchs and many smaller players. Within Fruit Snacks, Dole Del Monte are the largest competitors. the corporate site has a lot of stakeholders: shareholders, potential investors, journalists, job-seekers, employees, analysts financial and sustainability, suppliers, partners, customersà ¢Ã¢â€š ¬Ã‚ ¦ There needs to be somewhere that at least the core facts about the company can be found by all these people, for convenience as well as for legal reasons.  adbury monitor the production process by using total quality   management to ensure that the chocolate/products that are produced are   of a high quality and meet the needs of the customers, this is vital   for Cadbury because they produce chocolate products mainly which has a   lot of substitutes, this means that customers could loose interest in   Cadbury products if their demands are not met or thought about.  An alternative quality assurance method that Cadbury could use is   benchmarking. Benchmarking is a method for comparing the performance   of one business against another, this would of an advantage to Cadbury   because they could compare their sales figures, production figures etc   against a major competitor (Nestle for example), the comparisons would   help Cadbury to set aims and goals for the business itself and once   the aims have been met it may almost be certain that Cadbury is   outperforming its competitor.   However the competitor that Cadbury choose has to be near enough the   same size business as Cadbury, this is to make the benchmarking fair.   As well as the above benchmarking will help Cadbury to do better than   their competitor(s).   . How do they communicate with customers and how do they sell their product to customers? Cadbury have continued their innovative work but off the corporate site. The Cadbury approach seems to be to maximise the brand benefits they can get from their customer-facing social media outposts, while retaining the static and more corporate information on the corporate site. There are hundreds of thousands of fans of Cadbury fans on Facebook. These are mostly brand pages (Dairy Milk: two pages with over 400,000 fans; Creme Eggs: two pages, with over 500,000 fans; Mini Eggs: two pages with over 300,000 fans à ¢Ã¢â€š ¬Ã‚ ¦ and thats just on the first page of results). But there is also a corporate page with over 248,000 fans, and even a page for their recent Eyebrows advertisement campaign with nearly 225,000 fans. That is more than a glass and a half of customer loveà ¢Ã¢â€š ¬Ã‚ ¦ Cadbury is clearly doing something very right here; Facebook works well for them, and they are making the most of their advertising successes, and welcoming the mashups and spoofs that their loyal customers create. (Youll no doubt remember the  Mars/Snickers  episode from a few months ago). But it isnt just Facebook: there are many Cadbury inspired videos on YouTube, and theres at least oneCadbury channel. There also seem to be several Cadbury-owned Twitter accounts (such as  @ButtonsFOTF,@haveyouearnedit,  @Cadbury_Gorilla  and  @GoingFairTrade). These are the only ways through customers get attracted towards their different brands of chocolate and they sell their products.

Menard’s Yard

The assignment that I was given is about ethnographic observations. The topic that I chose was the Outside Yard team members at Innards. I work there In the receiving department. I am an â€Å"inside guy† so I barely go outside to help guests, but when I do, I see that the workers outside act much differently than anyone else in the store. I believe that the Merman's Outside Yard Receivers are strange and unusual because they act differently than everybody else in the store, wear different clothes, and feel like they have their own department but they are really part of Receiving.First of all, the Outside Yard Receivers wear deferent clothing. They can wear anything that Is from Innards. The Inside people can only wear a certain kind of clothing that they get for their departments. They are also the only ones who can wear hats. Innards does not allow anyone else to wear hats. Also, they do not do anything that the inside Receivers do. They actually have a lot harder job to do outside. I would not want to be outside. It is hot in summer and freezing in winter; inside there Is air conditioning so I like that, but they still like being outside.Most of he things they do is slide lumber, or cut It, or anything with lumber. It Is tiring to do this every day. I have slid lumber before. It is no fun, but when I ask them if they like it out there, they say they love it. I am still wondering and not understanding why they like it out there so much. A lot of them use pretty basic English. They swear all the time. All of them are not educated yet or they are in college like me. The ones who have finished school are usually the managers.Some older guys Just did not ever finish school so they are stuck there working their butts off for little pay, but for he younger people, It Is a really good Job and I would recommend It to anyone. There is just so much experience that someone can get and I know that if I ever went looking for another Job I would have a better chance than someone who was working in a fast food place or something. Next, I think they are crazy sometimes, pretty often actually. They really get into their Jobs.Like they try to do everything as fast as they can. That is good though, but sometimes It's just too much. They make a huge mess In the warehouse and It Is sometimes hard for guests to move around or get anything because everything Is In he way, but at the end of the day they always manage to make the warehouse look perfectly clean and organized and everyone is happy. There is this guy who comes few times a week; his name is Bob. He drives a truck. He picks stuff up from Innards and delivers Otto guests so he is like a delivery man.I am not sure if he Just works for this Innards or Just overall for all the Innards around the state or country, but every time he Is there, there are always these funny conversations that they have with the Outside Yard Receivers. Nick, one of the workers outside, is really loud when it comes to w orking with Bob. Nick: â€Å"Hey Bob, long time no see! † Bob: â€Å"Shut the hell up and help me get this table off the truck. † Nick: â€Å"I'm busy! Get someone else to help you. † Bob: â€Å"Busy my ass. Let's go! † Nick: ‘You're not my boss! This is really how every meeting with him is, usually a lot more swearing and yelling, but they Just Joke around. Everyone is really nice there. They Just swear, yell, and argue for fun really. I Just do not understand some workers. Like they are over their heads driving recklessly on the forklifts, throwing things. Some should have been fired a long time ago and I do not get why they are still there. They maybe do a good Job out there, but they are Just crazy and what are the guests going to think of them?It is actually somehow pretty hard to get fired there. In conclusion, I believe that the Merman's Outside Yard Receivers are strange and unusual because they act differently than everybody else in the sto re, wear different clothes, and feel like they have their own department but they are really part of Receiving. I think that they are good workers and will help guests in any way possible, so I recommend Innards as your choice of store for buying products for your projects that one could be working on.

Website Credibility Evaluation

Evaluation of Website Credibility Evaluation of Website Credibility Familydoctor. org is a website that offers information on a health related topics and wellness. This website has a domain of . org which means it is operated by an organization. The main purpose of this website is to provide families with information on health related topics and offer wellness information that will benefit all members of the family. This website was chosen based on the fact that many people have families.Anyone who is interested in any health topics and/or wellness can find this site by searching in various search engines, such as Google or yahoo, by typing into the search bar family health or whatever health topic of interest. Evaluation of Credibility Authority This website provides information from family practice physicians, medical students and family practice residents. All of the information available on this site has been written and approved by physicians and educators who have expertise in family practice and patient education. The affiliates of familydoctor. rg are found on the website along with all of the doctors and educators responsible for the information found on the site. The information on the website goes through an editorial board that reviews the content, and then sends it to a physician of the specialty topic for final review before being placed on the web. Information This website is comprised of information that goes through a process of critiquing and evaluating before it is placed on the site. The information is written in a format that is understandable by all, regardless of the education. Objectivity The information provided on this site is not objective.The site has a partner and many sister sites that are listed. When health related information is to be displayed on the site by outside sources that information has to go through the same peer reviewing and critiquing that the information from the site itself goes through. As long as the criteria th at is set is met, then information can be posted on this site. Ease of Navigation Once on this site, there are headings labeled across the top that will aid in searching for what the site offers. For example, the diseases chosen are in alphabetical order and can be chosen using the first letter of the word.Another example is the headings are set for children, teens and elders. All of the information listed on this site can be printed and used as education or information. All advertisements on this site are clearly marked as advertisement and guidelines are set as to what the advertisements cannot contain. With all of this, browsing on this site is not difficult. Privacy and Security On this site is a simple explanation of the privacy policy with a link to a more extensive privacy policy from the organization that operates this website.It is clearly stated when, what and how personal information is collected and how it is used as well as how cookies are used. The American Academy of Family Physicians is clearly stated as the operator of this site with contact information and other pertinent information. Empirical Evidence Determining the credibility of a website starts with tools that can be used to evaluate the site. The National Library of Medicine (NLM) offers information defining how to evaluate websites credibility. Key factors such as; â€Å"Who runs and pays for the website, what the website’s purpose is, Where id the information on the site come from and how is the content selected,† (NLM, 2012). This writer went through the www. familydoctor. org website; it was determined to be credible by using the factors from NLM. Importance to Nursing This site can be used by nurses for many purposes. Some purposes are: a) education to patients and family about diagnosis and treatment, b) information on wellness and prevention c) information to assist families with caring for their elderly family member. Patients may receive conflicting health-relate d information from family, friends, and the media.Part of nurses’ role as teachers is to help patients access and evaluate information so that they can make appropriate decisions and facilitate self-care (Anderson & Klemm 2008). There are an endless number of uses for this website to the nursing profession. One can find this site to be easy to access and view. Conclusion Information found on the internet should not be the sole source of information, but can be used in adjunct to the education provided by the healthcare provider. Teaching the key factors to determine the credibility of a website is information that should be shared with patients and families.Although the Internet may be a source of empowerment for patients, it can overwhelm users because of the sheer amount of information that is available (Anderson & Klemm 2008). References Anderson, A. & Klemm, P. (2008) The Internet: Friend or foe when providing patient education? Clinical Journal of Oncology Nursing. 12(1) 55-63. National Library of Medicine (2012). Evaluating internet health information. A tutorial from the National Library of Medicine. Retrieved from http://www. nlm. nih. gov/medlineplus/webeval/webeval. html

John F. Kennedys Inaugural Address - 1049 Words

John F. Kennedy’s Inaugural Address Ceremonial speeches are given to mark ceremonial events and help a society move beyond their differences. John F. Kennedy gave a ceremonial speech, his inaugural address, on January 20th, 1961, marking one of the most historic speeches in time. In John F. Kennedy’s Inaugural Address speech, that is being evaluated today, the author uses social cohesion as a call for the nation to give back to the country, as we should do of course, and to ask, and expect less from the government, but that we should all have equal rights. Social Cohesion is described as the words, values, goals, speeches, and ceremonies that glue a group or society together and serve to maintain social order. John F. Kennedy uses†¦show more content†¦He shows that we are divided in the world, by good and evil, but that it is up to us especially through difficult times, such as the Cold War. Being the only Catholic President, John F. Kennedy shares his strong faith in God, saying â€Å"And yet the same revolutionary beliefs for which our forebears fought are still at issue around the globe, the belief that the rights of man come not from the generosity of the state but from the hand of God.† John F. Kennedy bases a lot of speech on his faith in God, implying that it placed in the hands of God and no longer up to us, implying God helps those who help themselves. He demonstrates power when he states, â€Å"In your hands, my fellow citizens, more than mine, will rest the final success or failure of our course.† Meaning, we are in charge of what is to come. He symbolizes an end, as well as a new beginning. Each American has the chance to make the change, and it lies within the hands of generations to come. He uses his most famous quote to demonstrate freedom by saying, â€Å"And so, my fellow Americans: ask not what your country can do for you, ask what you ca n do for your country.† John F. Kennedy signals renewal, as well as change. This famous quote is also paired with a quote about freedom, it states, â€Å"My fellow citizens of the world, ask not what America will do for you, but what together we can do for the freedom of man.† It was paired with a line about freedom, intentionally. These two lines, takenShow MoreRelatedJohn F Kennedy’s Inaugural Address 778 Words   |  3 PagesJohn F Kennedy’s Inaugural address Throughout John F. Kennedy’s inaugural address, Kennedy used a variation of rhetoric styles and diction in order to persuade his audience that all human beings should cohesively act as one to further human rights worldwide. On the 20th January 1961 John Fitzgerald Kennedy became America’s youngest president and became the first Catholic head of state. Against a backdrop of snow and sunshine Over 20,000 people gathered together to witness the event. After removingRead MorePublic Service: John F. Kennedys Inaugural Address1219 Words   |  5 PagesPresident John F. Kennedy’s Inaugural Address is considered one of the greatest speeches in history and one of the shortest Inaugural Addresses at just 15 minutes. He attempts to build up America’s pride and calls the nation to support their country. He describes these goals using a variety of rhetorical devices to increase public reaction. His short but powerful speech gives comfort to an American public fearful of war. John Fitzgerald Kennedy was born May 29, 1917, into a new wealthy CatholicRead MoreRhetorical Analysis Of John F. Kennedys Inaugural Address731 Words   |  3 PagesRhetorical Analysis of John F. Kennedy’s Inaugural Address Throughout the history of the United States, presidents have used the inaugural address to outline both domestic and global events that challenge the citizens. John F. Kennedy’s induction into the presidency in 1961 was most exemplary of this. Taking place during ongoing tension between the capitalist west and communist east, people feared the mass destruction that could occur with another World War. Kennedy assured the American people whoRead MoreRhetorical Devices In President John F. Kennedys 1961 Inaugural Address935 Words   |  4 PagesIn the legendary words of President John Fitzgerald Kennedy, â€Å"Ask not what your country can do for you; ask what you can do for your country.† Though the quote may appear simple, its rhetoric makes it one of the most memorable components of his speech’s message. Kennedy conveys that, in partnership with the audience, he will advance the American people and people abroad. President Kennedy’s 1961 Inaugural Address included several rhetorical devices are utilized to create effects within the audienceRead MoreEssay about John F. Kennedy Analysis704 Words   |  3 Pagesï » ¿Leah Moore JFK Inaugural Address Analysis President John F. Kennedy gave his inaugural address on a January afternoon in 1961. His speech includes many rhetorical devices—included to help convey Kennedy’s subject to his audience. The subject is that human rights are determined by God, rather than the government. Some rhetorical devices Kennedy uses are parallelism, anaphora, and hortative sentences. John F. Kennedy’s use of rhetorical devices within his inaugural address help him convey his messageRead MoreLeslie Cardoso. Leslie Cardoso. Ap English 3. P.3.1082 Words   |  5 PagesCardoso Ap English 3 p.3   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The JFK Inaugural Address On January 20, 1961, John Fitzgerald Kennedy delivered one of America s few standout inaugural addresses and one of the finest speeches in American history. By invoking the American dream and extending its promise to the rest of the world, Kennedy s speech was an inspirational call to action that resonates even today. John Fitzgerald Kennedy’s Inaugural Address, The article â€Å"Inside Kennedy’s Inauguration, 50 Years on†, and a photographRead MoreThe Rhetorical Analysis Of John F. Kennedy839 Words   |  4 Pages On January 20, 1961, John Fitzgerald Kennedy became the youngest man to possess presidency in the United States of America. As a young, wealthy man Kennedy rapidly climbed the political ladder by initially representing a working class Boston district in the United States Congress, then continuing on to the House of Representatives, followed by the United States Senate, and ending with the victorious defeat of his presidential opponent, to become the 35th president of the United States. AccordingRead MoreRhetorical Analysis Of John F. Kennedys Speech746 Words   |  3 Pages John Fitzgerald Kennedy was born on May 29, 1917, in Brookline, Massachusetts. As a young man Kennedy rapidly climbed the political latter by initially representing a working class Boston district in the United States Congress, then escalated to the House of Representatives, followed by the United States Senate, and ending with the victorious defeat of his presidential opponent, to become the 35th president of the United States of America. According to theatlantic.com, Kennedy was so wellRead MoreRhetorical Analysis Of John F. Kennedy s Inaugural Address971 Words   |  4 PagesA Rhetorical Analysis of John F. Kennedy’s Inaugural Address By 1961, The United States of America was struggling with racial tension and social inequalities, while fighting communism internationally and protecting the public from the weapons and devices of our adversaries abroad. Confusion and fear had invaded the minds of the American people as the cold war neared its pinnacle; they were desperate for a strong, reassuring leader. John F. Kennedy provided this reassurance when he addressed the nationRead MoreDreams of John F. Kennedy700 Words   |  3 PagesInaugural Address: The Dreams of John F. Kennedy John Fitzgerald Kennedy; even today 50 years after his death, his name still inspires Americans and others around the globe. President Kennedy was elected in 1960; this was the start of a new decade and a new generation and was a time of great change in our nation. Kennedy was the youngest U.S. president in our history and when sworn into office spoke his Inaugural Address. His Inaugural speech addresses many problems faced by Americans and many other